About Us
Founder & Creative Visionary
Yalorde M Lora
Yalorde Lashes was born in 2017 in New Jersey, inside a small makeup studio where beauty was not just applied, it was felt.
At the time, I was working as a full-time makeup artist. My clients didn’t just notice the lashes… they felt the transformation. The confidence. The energy. The way their eyes suddenly spoke without saying a word.
They would always ask, “Where are your lashes from? And my answer was always the same: “They’re mine. They’re Yalorde.”
What started as a personal signature became something much deeper.
Yalorde Lashes is built on the belief that beauty is energy.
Every lash carries a feeling. Every style represents a mood, a presence, a version of the woman wearing it.
Because the truth is a woman doesn’t need everything to feel powerful.
Sometimes, all it takes is the right lash, a soft lip, and the confidence to walk into the world knowing exactly who she is.
At Yalorde, we don’t just create lashes. We create expressions of identity.
From bold and magnetic to soft, feminine, and mysterious, each lash is intentionally designed to align with the energy you want to embody.
We are constantly evolving, refining, and elevating because beauty never stays the same and neither do you.
Our mission is simple: to give every woman access to lashes that not only enhance her look, but reflect her energy, her mood, and her power.
This is more than beauty.
This is Yalorde.
