About Us

About Us

Meet the Founder

Yalordé M. Lora
Founder & Creative Visionary

Yalordé Lashes was born in 2017 in New Jersey, inside a small makeup studio where beauty wasn't just applied — it was felt.

At the time, I was working full-time as a makeup artist. My clients didn't just notice the lashes; they felt the transformation — the confidence, the energy, the way their eyes suddenly spoke without saying a word. They would always ask, "Where are your lashes from?" My answer was always the same: "They're mine. They're Yalordé."

What started as a personal signature became something much deeper.

Our Philosophy

Yalordé Lashes is built on the belief that beauty is energy. Every lash carries a feeling; every style represents a mood, a presence, a version of the woman wearing it.

Because the truth is, a woman doesn't need everything to feel powerful. Sometimes all it takes is the right lash, a soft lip, and the confidence to walk into the world knowing exactly who she is.

At Yalordé, we don't just create lashes — we create expressions of identity. From bold and magnetic to soft, feminine, and mysterious, each lash is intentionally designed to align with the energy you want to embody.

Our Mission

We are constantly evolving, refining, and elevating — because beauty never stays the same, and neither do you.

Our mission is simple: to give every woman access to lashes that don't just enhance her look, but reflect her energy, her mood, and her power.

This is more than beauty.
This is Yalordé.